Online advertising campaigns powered by Eyeblaster’s Ad Campaign Manager (ACM) have been recognised for their excellence in the Microsoft 2008 Mouse Awards.
The independent global leader in integrated digital marketing services, Eyeblaster and its ACM solution offer end-to-end planning, creating, serving and tracking for digital advertising in all its forms.
Designed by leading digital agencies, netthink Spain and Lean Mean Fighting Machine UK, the Adidas and Emirates ads respectively were both recipients of Gold awards.
The Adidas ‘Impossible is Nothing Campaign’ was commended as “A simple idea with beautiful execution and great user interaction.” Designed by netthink, over 200,000 people participated in the campaign, spending between 10 and 30 minutes on the site. More than 5,100 users submitted their own ‘impossible’ stories to the site.
The campaign for Emirates was praised for the “pure brilliance and simplicity”, which saw one man speaking for 14 hours to promote the equivalent length of new non-stop Emirates flights from Dubai to Sao Paulo. The campaign, designed by Lean Mean Fighting Machine, also encouraged user interaction in the video player, with judges saying it was the type of material they took back to their agencies to inspire them.
Eyeblaster and its agency partners demonstrated their technical and creative leadership for these two global brands,” commented David Pugh Jones, Creative Strategist for Microsoft. “They illustrate how online campaigns operate at their most effective - with engaging ideas and measurable impact.”
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search.
ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,500 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East.
Learn more at http://www.eyeblaster.com.
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