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Microsoft Services use Online Lead Maturation

Microsoft Services use Online Lead Maturation

Microsoft appointed digital agency VerticPortals to drive lead generation for its Microsoft Services EMEA HQ.

VerticPortals had already been working successfully with Microsoft in the EMEA region over the previous three years, which was awarded as one of the IT giant’s principal Business-to-business lead-generating campaigns during 2006 and 2007.

The task was awarded to VerticPortals by Alistair Lowe-Norris, Director, WW Sales, Marketing, & Product Management, ITAP Service Line who said "We needed a strong company with a history of being able to execute strong campaigns with an excellent conversion ratio to generate new demand for our Services Offerings.

"VerticPortals depth of experience, level of professionalism, and ability to come up with innovative solutions to our problems meant that they were the obvious choice. Their clever edutainment approach really resonated and grabbed the attention of our potential customers, meaning that we were able to succeed in our dual goals of generating awareness as well as generating demand."

The concept was built around engaging and entertaining the lead before drawing their attention to Microsoft Services’ capabilities with its Services Offerings portfolio.

Sebastian Jespersen, CEO of VerticPortals, added "Creating an educational tool is not enough – it does not matter if you are a CIO or a member of the general public, you want to be entertained online or you lose interest with the targeted campaign material – hence, we injected rich media to let the customer be both engaged and informed.

"The appointment is a clear indication of how successful our B2B activation tool has proven to be already in generating the tangible results Microsoft strives for."

Headquartered in Copenhagen, VerticPortals is also based in New York and counts Hewlett-Packard, Maersk, L’Oreal, GlaxoSmithKline, Motorola and Nestle amongst their clients.

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