Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Microsoft Services use Online Lead Maturation

Microsoft Services use Online Lead Maturation

Microsoft appointed digital agency VerticPortals to drive lead generation for its Microsoft Services EMEA HQ.

VerticPortals had already been working successfully with Microsoft in the EMEA region over the previous three years, which was awarded as one of the IT giant’s principal Business-to-business lead-generating campaigns during 2006 and 2007.

The task was awarded to VerticPortals by Alistair Lowe-Norris, Director, WW Sales, Marketing, & Product Management, ITAP Service Line who said "We needed a strong company with a history of being able to execute strong campaigns with an excellent conversion ratio to generate new demand for our Services Offerings.

"VerticPortals depth of experience, level of professionalism, and ability to come up with innovative solutions to our problems meant that they were the obvious choice. Their clever edutainment approach really resonated and grabbed the attention of our potential customers, meaning that we were able to succeed in our dual goals of generating awareness as well as generating demand."

The concept was built around engaging and entertaining the lead before drawing their attention to Microsoft Services’ capabilities with its Services Offerings portfolio.

Sebastian Jespersen, CEO of VerticPortals, added "Creating an educational tool is not enough – it does not matter if you are a CIO or a member of the general public, you want to be entertained online or you lose interest with the targeted campaign material – hence, we injected rich media to let the customer be both engaged and informed.

"The appointment is a clear indication of how successful our B2B activation tool has proven to be already in generating the tangible results Microsoft strives for."

Headquartered in Copenhagen, VerticPortals is also based in New York and counts Hewlett-Packard, Maersk, L’Oreal, GlaxoSmithKline, Motorola and Nestle amongst their clients.

free viagra samples coupon viagra discount coupons online
abortion photos how expensive is an abortion abortion at 5 weeks
free prescription drug cards free prescription discount cards
linzess patient assistance linzess patient assistance
discount coupon for cialis go coupons for prescriptions
cialis coupons and discounts open coupon
concorde concordia rechtsschutz
nexium 20 nexium 20
yasmine yasminelle hinta yasmin senel
cyklokapron wiki go cyklokapron
cialis manufacturer coupon 2016 cialis discounts coupons prescription transfer coupon
nootropil 800 g nootropil review nootropil
lamisil para que sirve lamisil
printable coupons for cialis cialis discount coupons cialis coupons 2015
naltrexone uk buy maltrexone medication naltrexone
ldn and autism click trinalin
naltrexine naltrexone prescribing information
ldn therapy vivitrol injection side effects difference between naloxone and naltrexone
naltrexone food addiction naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.