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New European management team

New European management team

The Search Works, the digital performance marketing company and the UK’s largest search specialist, today announces the creation of a new European management team which will coordinate the company’s roll-out across Germany, France, Sweden, Spain and the Netherlands.

New general manager for Europe, Ben Gibson will be joined by Cristina Sagarduy, who takes on the role of commercial manager and Sonia Bercel, who becomes European business development manager.

Ben, who was previously regional vice president Asia/Pacific for sister company The Technology Works (now TD Technology, a division of TradeDoubler) returns to the UK to lead the team as The Search Works looks to expand across multiple European countries.

As commercial manager for the European management team, Cristina has been tasked with recruiting a multi-lingual support team which will deliver editorial optimisation and account management services for pan-European clients such as Hotelopia and Octopus Travel.

Meanwhile, Sonia, who was previously responsible for driving new business for The Search Works in the UK, will work closely with individual country managers and account directors to identify prospects and support the ambitious growth targets set for each European office.

Commenting on his appointment, Ben Gibson, general manager for Europe, The Search Works said, “The team is looking forward to expanding The Search Works’ client base across Europe where we’re seeing an increased understanding of, and demand for, sophisticated paid search management expertise.

With the combined experience of our central management and local teams, I’m confident that we can become the dominant force in search marketing across Europe.”

About The Search Works

Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend.

The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.


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