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Digital solutions agency bit10 helps British Dressage

Digital solutions agency bit10 helps British Dressage

British Dressage, the national governing body of Olympic and Paralympic sport of dressage, has developed a new web strategy with digital solutions agency bit10. With the help of bit10, British Dressage has optimised its web capabilities and achieved an online turnover of £100,000 in just two months.

British Dressage Ltd. was founded in January 1998 to take over as the governing body of the sport. It now has more than 13,000 members, 10,000 registered horses and it runs over 2,000 days of competition per year, which makes dressage the fastest growing Olympic equestrian discipline.

British Dressage deals with all matters related to running and administering the sport, including international representation.

Bit10 developed British Dressage’s website from scratch and introduced a number of new functions, including online membership and horse registration. The sport’s governing body was keen to enable its members to have 24-hour access to key services.

Jo Bagnall, Deputy Chief Executive at British Dressage comments, “We have seen a huge number of people go online and take advantage of those functions and the facilities they offer. Members now also have access to a lot of the data we hold such as results from competitions and horses’ history. Previously there was no simple way of researching such data so the new website has significantly improved the quality and speed of service to our members.”

As well as helping improve communications with its members, the new website has enabled British Dressage to generate additional income. Bit10 helped create an online shop which offers specific sports merchandise for the equestrian community.

Bagnall explains, “The online shop has helped us to significantly increase revenue – after just two months we generated £100,000 worth of online business. The online shop has had an enormous impact on our business.”

Commenting on the relationship with bit10 Bagnall says, “bit10 has a friendly and accessible team, which is very responsive to our requests and is proactive in keeping us to up-to-date with developments to its services and advising us how new online technology and tools can benefit our business.

Following the early success we intend to continue making developments to our site in line with our members’ requirements...”

About bit10 ltd

Headquartered on the University of Warwick Science Park, bit10 is a digital solutions agency that has been developing internet-based applications for commerce and government since 1997.

bit10 provides a broad range of web services including website design; usability and accessibility testing and consultancy; e-commerce and bespoke application development; web marketing; web site performance analytics; flash design and development; content management; connectivity; hosting; infrastructure consultancy and support and maintenance.

bit10 has completed projects for a wide range of private and public sector clients including Universal PPM, Severn Trent Water, Comet, Department for Schools and Families, BT, Virgin Trains,, The Derbyshire Building Society, NHS, Coventry City Council, XMA, Next and the University of Warwick.
For further information, please contact:

Alex Craig                                             Emma Lewis/Krista Cundy
bit10 ltd.                                                The itpr Partnership
Tel: +44 (0) 24 7685 3222                       Tel: +44 (0)1932 578800
Fax: +44 (0) 24 7685 3223                      Fax: +44 (0)1932 578801
Email:                    Email: /

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