Yahoo was the leading internet portal site in Japan but Goo wanted to up its profile.
The company was bought by Google and new campaign was needed to raise awareness.
The idea was to focus on the portal’s campability for searches in Japanese.
They decided to announce – in a never before attempted way – the ranking of words by the number of times searched.
The result was this inspired guerilla campaign which hit the streets of Tokyo.
Prepare to be impresssed by clicking on the video below.
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