InteractiveMedia, the leader in high-quality digital advertising has selected ADTECH, a leading provider of ad server technology, as its exclusive ad server provider. InteractiveMedia will be migrating its entire marketing portfolio, including the flagship www.t-online.de web site, to ADTECH’s Helios IQ platform in the upcoming weeks.
InteractiveMedia decided to change its existing ad serving provider to ADTECH in order to obtain greater efficiency for its online display ads and expand its range of options to include new forms of digital advertising. ADTECH’s Helios IQ will deliver over seven billion digital advertisements monthly throughout the entire InteractiveMedia network.
"We're extremely pleased to provide our ad management services to InteractiveMedia, one of the leading marketers of digital advertising platforms across Europe," said Dirk Freytag, CEO of ADTECH. "ADTECH offers leading online ad serving and campaign management across display, video and mobile advertising. We believe ADTECH will provide InteractiveMedia with the industry's most effective and most comprehensive solution for managing the sale of its online advertising."
InteractiveMedia selected ADTECH’s ad management solution because of its ease of operation and efficiency which it will be integrating into its entire spectrum of marketing activities. ADTECH’s proprietary technologies Live Test and Malware Scanner features will be an asset to the marketer’s day-to-day e-business. LiveTest is a technology solution that allows publishers to view how various advertising units will perform on a live web page prior to running a campaign. In addition, ADTECH's Malware scanner will provide virus protection against Flash advertising units with infected coding.
“We tested out numerous systems looking for a provider that would offer a range of digital advertising forms capable of supporting our strategies”, said Guido Sachs, Managing Director of InteractiveMedia. “We chose ADTECH because of their expertise, next-generation, 360-degree solution and strong commitment to customer service.”
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