LA INC. has partnered with Cineworld cinemas to promote the forthcoming LA film festival (19th-29th June) to film enthusiasts in the UK and Ireland.
LA INC. is offering a VIP trip to visit LA, mingle with celebrities and attend the world-class festival, which showcases the best of international film talent.
The promotion will be communicated through Cineworld’s magazine, website and also e-newsletters to Unlimited Card Holders, and will be live in venues from April 20th 2008.
The partnership was created by Touchdown Brand Affinity Marketing who was re-appointed to provide a pan European strategic partnership direction and implementation for the Los Angeles brand.
Europe’s leading agency in partnership-marketing has previously delivered hugely successful partnerships for LA INC. with Orange and MasterCard.
The creative and distinctive campaigns raised awareness of the diversity of LA and its film festival, and measurably increased overall travel bookings to LA.
This year Touchdown Marketing is focussed on identifying suitable brand partnerships to promote the 2008 LA Film Festival and cultural and dining messages.
Francine Sheridan, Europe’s Director for LA INC. says “We see brand affinity marketing as a valuable and highly cost effective way to help market Los Angeles across Europe, and are looking to improve further on the successes of 2007 into 2008. The diverse and unique attractions of LA can offer brands a unique way to incentivise sales or align their brand with ours”.
LA INC. will also be working with American Airlines, its promotional airline partner, offering an online promotion and special offers targeting American Airline’s UK and German markets.
Brands wishing to be considered for brand affinity marketing can register with Touchdown’s free and easy-to-register online brand community, BrandMine™ for strategically matched partnership opportunities on www.touchdown-marketing/brandmine.html
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