OMD, the advertising industry’s global leader in media creativity, reinforced its regional credentials by becoming the most awarded media agency at the 2008 Dubai Lynx Awards, dominating the newly introduced media category with seven awards.
OMD won a gold award for the Wrigley’s Extra ‘Right Time Right Place’ campaign in the Best Use of TV/Cinema category. OMD also received gold for the Barclays Bank ‘Game of Tag’ campaign in the Best Use of the Internet/New Media category.
In addition, the network received silver awards for Nissan Middle East (Best Use of TV/Cinema), du (Best Use of Outdoor) and Dubai Summer Surprises (Internet/New media); and bronze awards for Kellogg’s Coco Pops (Magazines/Newspapers) and PepsiCo (Internet/New Media). Significantly, OMD was the only media agency to be awarded gold, silver and bronze in the Best Use of Internet category.
Pierre Nassif, Wrigley brand manager, said, “This is yet another testament of OMD’s passion for the Wrigley business and their drive to make the most out of our advertising dollars. In today’s cluttered media environment, it’s essential to go beyond the ordinary and OMD consistently breaks the mould. Their ideas deliver results and ultimately that’s what matters.”
Zeeshan Saleem, Barclays Bank head of cards and retail assets stated, “Media innovation and clever placement are the keys to success for breaking through the prevalent advertising clutter in media. OMD's online media innovation capabilities have led to innovative online placements of our banners, which generating major interest and numerous enquiries for Barclays.”
“As a government department, the Dubai Shopping Festival Office constantly endeavors to achieve the highest standards of creativity and innovation in every aspect of its operation. The mobile portal, launched during Dubai Summer Surprises 2007, was one of our pioneering marketing initiatives that has received wide acclaim across the region,” said Laila Suhail, CEO of the DSF Office.
"du is committed to changing people's perception of communication and the key to effectively doing this is by working with an agency that shares our vision,” explained Hala Badri, du VP of corporate communications. “OMD has brought this goal to life very effectively and we look forward to building du into an even stronger brand, in line with our brand values, through this creative alliance."
These seven awards further illustrate OMD’s creative credentials, following on the agency’s success at the GEMAS in January and the MENA Cristals in February.
“This is the result of the groundwork we’ve been doing last year to enhance our creative output,” commented Shadi Kandil, general manager of OMD Dubai. “The introduction of our thought-starter unit OMD Ignition and the OMD Creative Masterclass has now been fully validated. Clients are seeing the benefit of this investment in more ways than one.”
OMD is the largest and most influential media communications specialist in the world. A string of accolades, including M&M Europe’s Media Agency of the Year 2006 and 2007, have contributed to the network coming top of the prestigious Gunn Report for Media for four years running. With global billings of $26 billion, invested through over 140 offices worldwide, OMD is ranked number one. (Source: Recma)
FOR MORE DETAILS, CONTACT:
Marketing & New Business Manger, OMD EMEA
Tel: +44 (0)20 7908 3513 | email: email@example.com
Business Development Director, Omnicom Media Group
Tel: +971 4 390 4235 | E-mail: firstname.lastname@example.org
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