Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research

 

88% of UK customer reviews positive

88% of UK customer reviews positive

A new study from social commerce company Bazaarvoice has found that online reviews written by UK consumers tend to be extremely positive, mirroring a trend seen in the US over the past three years.

Figures show that over four fifths - 88% - of all reviews written by UK consumers were rated as positive – given four or five stars out of five. This compares to 81% of all US reviews classed as positive.

Bazaarvoice analysed 34,691 customer reviews across ten retail categories and 12 UK clients’ sites – including Timberland, QVC, Early Learning Centre and Goldsmiths – which feature the flagship Ratings & Reviews platform.

The analysis also showed that UK reviewers were more engaged in writing reviews than their US counterparts. Compared to US reviewers, 80% more UK reviewers have written six or more online reviews. Supported by research on US shoppers conducted by The KellerFay Group, reviewers are proactively airing their views about products to aid the shopping decisions of others.

This latest data suggests that social commerce applications and other efforts to connect with brand loyalists in the UK have an equal or greater chance of success than they do in the US; an early adopter of customer generated content.

Another recent study, conducted by Bazaarvoice and Jupiter Research, found that trusting fellow buyers’ comments in the online shopping process was rated highest - 70% of online users said they found ratings and reviews the most helpful feature when researching products.

“These studies reflect the fact that UK consumers are highly positive and engaged online reviewers when provided with the opportunity to air their views,” said Sam Decker, Chief Marketing Officer at Bazaarvoice.

“UK retailers who capitalize on consumers’ adoption of and demand for these capabilities are seeing measurable benefits. As we’ve seen in the US, social technologies like ratings and reviews are becoming a competitive “must have” for online retailers who want customers to make a purchase decision on their site.” 

AJR
drug coupons transfer prescription coupon pet prescription discount card
prescription transfer coupon fyter.cn discount prescriptions coupons
discount prescriptions coupons blog.idilbaby.com printable coupons for cialis
how much do abortion pills cost fyter.cn abortion hotline
bystolic coupon 2014 open generic bystolic alternative
cialis coupon prescription discount coupons discount coupons for cialis
how to abort a baby aspiration abortion cost early abortion options
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
linzess patient assistance bystolic free trial coupon linzess patient assistance
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
bystolic manufacturer coupon bystolic coupon 2014
aida kreuzfahrt twodrunkmoms.com aida angebote
naproxennatrium open naproxen nsaid
nexium 20 intellika.in nexium 20
tadalafilt mazsoft.com tadalafilo
cyklokapron wiki go cyklokapron
duspatal pds damske.com duspatal vrij verkrijgbaar
printable coupons for cialis prescription drug coupons cialis coupons 2015
viagra recenze viagra recenze viagra prodej
free cialis coupon ainalfaras.net coupon for prescriptions
addyi suomi addyi review addyi fda
duphaston 10 mg duphaston forum duphaston iskustva
amoxicillin dermani haqqinda amoxicillin amoxicillin 1000 mg
flagyl jarabe flagyl plm flagyl vademecum
home abortion pill methods facts about abortion pill abortion pill side effects
abortion pill online first trimester abortion pill low cost abortion pill
naltrexone uk floridafriendlyplants.com what is naltrexone hydrochloride used for
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
naltrexone how it works zygonie.com vivitral shot
what is naltrexone made of go what does naltrexone feel like
naltrexine saveapanda.com naltrexone prescribing information
naltrexone food addiction blog.jrmissworld.com naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.