Kia Motors (UK) has appointed marketing and business solution experts Occam to inform its customer and prospect interaction. For the first time, Kia’s marketing team will be empowered with desktop access to crucial customer and prospect activity – enabling them to get closer to customers on the forecourts.
The appointment follows a period of unprecedented first quarter growth for Kia in the UK.
Kia Motors, the only manufacturer to offer a seven year warranty in the UK, will now have in-house access to day-to-day customer and prospect data – empowering more targeted and informed customer communications. Occam’s technology will provide a single customer view and allow Kia’s marketing team to work more closely with its database.
Previously, the data was processed and analysed remotely by incumbent database provider MRM.
James Bagan, Managing Director at Occam, comments: “Winning Kia is further evidence that Occam is fast gaining recognition as first choice for some of the world’s biggest brands. We’ve always housed a team of data solutions experts, but now we are proving that we also have the right technology to efficiently answer the challenges so many businesses face today.
"In a tough economic climate, knowing who your customers are and how they interact with your brand is essential – we look forward to ensuring Kia is empowered to do this – and in time, a lot more.”
John Bache, Customer Database Manager at Kia comments: "Occam understands our business, the challenges we face and what we need to know about our customers in order to ensure we keep them, and of course, acquire new ones. We’re very excited to be working with Occam and their groundbreaking technology – we believe the company can help produce great results in a highly competitive market place.”
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