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Sun shines on etype

Sun shines on etype

The Weather Channel Interactive today announced the launch of its new weather site for the UK,

With hourly and daily (10-day) forecasts and detailed local weather information for every UK postcode and thousands of locations worldwide, the site is easy to navigate and user-friendly. Local travel, health and event forecasts are presented and provide users a better tool for planning their daily lives. 

Also new are a variety of innovative ad products that make the site an ideal partner for advertisers looking to cut through the clutter and connect with consumers.

Backed by the expertise of The Weather Channel and its European affiliate Weather Services International (WSI), delivers in-depth, relevant weather information and powerful features previously not available to UK users. This includes a comprehensive map room featuring an interactive radar and satellite map utilising Microsoft Virtual Earth, giving consumers full pan and zoom control of local weather data down to street level.  With unmatched detail, the new maps are available within one click from all local pages on 

Pascal Racheneur, Director of says: "Our users come to because they are making a decision about something that really matters to them.  It is our mission to create an environment of trust and credibility, and give our users all the information they need in the best format possible so that they can easily make the right decisions. This environment of trust is a perfect media vehicle to efficiently deliver an advertising message."

Advertisers can take advantage of robust targeting capabilities including dual-mode geo-targeting (IP and page context), weather-triggering, and lifestyle sponsorships.  In addition, new non-standard ad products are intelligently integrated into weather presentation for maximum contextual relevance. 

"It is a very exciting time for The Weather Channel in the UK," said Racheneur. "We are now able to provide the same high-quality content users have come to rely upon, wrapped around an exciting interface for both users and advertisers. This year, we are also planning the deployment of new web sites in key strategic markets of Europe, Asia, and Latin America."

Rob Gay, Managing Director of eType,’s exclusive UK ad sales partner says: "The new offers advertisers the opportunity to reach people in a trusted and familiar environment they use on a daily basis. By offering integrated advertising and sponsorship opportunities across a variety of sections within the site including Travel, Events and Climate, will appeal to those advertisers looking for a more relevant placement."

The new is available now. Advertisers can contact’s exclusive UK ad sales partner, eType for more information.

Launched in July 2001, is a provider of comprehensive and reliable weather information across the UK. Covering 2,900+ postcodes in the UK and 1,984 UK cities, as well as thousands of locations worldwide. also provides information on activities surrounding people’s lives and interests such as health, travel, or recreation. A wide-range of innovative weather maps are available on the site including radar (rain) and satellite (clouds) data. is partnered with, as well as with Yahoo! UK & Ireland. The mobile edition of is available at


Owned by Media Initiatives Group, eType is the UK’s leading premium online ad network, with over eight years highly successful experience in managing publisher’s online sales. Specialising in premium website representation, eType has an unrivalled reputation with both advertising agencies and direct clients. 

Trafficking more than 3.5 billion adverts per month and with a 15-strong sales and support team, eType is leading the way within the industry, holding advertising sales contracts with the most high profile online brands across all areas of the UK market, including hi5, Ministry of Sound, The Eggnetwork, Miniclip and National Rail

For more information please contact:

Rikki Webster

Communications Manager


T: 020 7436 5255


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