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John watson delivers 'guru' session

John watson delivers 'guru' session

John Watson, founder of brand response agency Watson Phillips Norman, is appearing on the bill of The Institute of Direct Marketing’s high profile guru sessions to be held as part of the institute’s ever-popular Academy programme at the International Direct Marketing Fair (April 29 - May 1). The IDM Academy will also be running at Internet World which takes place alongside the Fair.

John Watson, the recipient of the IDM’s first ever lifetime achievement award, will be joined in the sessions by godfather of UK direct marketing, Drayton Bird and multi-award winning creative, Steve Harrison.

Rather than the traditional lecture presentation style of the IDM Academy, these special sessions will take the form of “An Audience with…”, where the emphasis will be on audience participation in order that show delegates get the most from their attendance. John’s session will take place on Thursday 2nd May 2008 at 12.45 p.m.

IDM Programme Director, Joanna King says: “We’re very pleased that three such illustrious figures have agreed to share their priceless experience at this year’s Academy. The emphasis has always been on the practicality and usability of the session content, but this year we’re able to go one step further and respond to exactly what the audience requires, when they require it. And we couldn’t hope for three better-qualified experts prepared to impart their knowledge.”

The full IDM Academy programme at IDMF includes a total of 21 expert practitioners including: Caroline Worboys, Managing Director of Broadsystem Ltd., Chris Duncan, Director of Customer Data at News International Ltd. and Mike Teasdale, Planning Director at Harvest Digital. Topics range from Data in the Digital Age; Customer Insight that Builds Profit and Online Brand Experience. All sessions are free to show delegates and are available on a first come, first served basis. Tickets to IDMF can be booked at

For further information please contact:

Anton Rush

Zebra PR

0207 228 5500

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