Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Digital outdoor revenue to rocket

Digital outdoor revenue to rocket

We’ve seen the future and it's digital.

Digital screen advertising revenues are forecast to soar to a record high of £53 million next year as a result of CBS Outdoor transforming London Underground advertising.

That’s the prediction from the Outdoor Advertising Association.

Spend on digital out-of-home media is expected to increase by 84 per cent over the coming year of which 40 per cent will be accounted for by the digital inventory of CBS Outdoor (formerly Viacom Outdoor) across UK’s buses, the London Underground and other rail networks.

As the full portfolio of CBS Outdoor’s digital innovations are rolled out in 2007, its share of spend is set to increase to 65 per cent of total digital outdoor revenue.

In December, Virgin Atlantic, Magners, Pioneer, 20th Century Fox Home Entertainment and GuestInvest were named as the launch advertisers for the first phase of CBS Outdoor’s digital Tube transformation, as Digital Escalator Panels (D-EPs) were installed at Paddington and Charing Cross in addition to Tottenham Court Road station.

The new energy efficient illuminated 12-sheet product has sold out until March and CBS Outdoor will soon be seeking preferred partners for the eagerly awaited launch of XTP (cross track projection).

Managing Director of CBS Outdoor, Tim Bleakley, said, “Revenue growth in outdoor advertising has grown consistently while other media have suffered in the face of fragmenting media and changing lifestyles.

“We are already seeing strong signs that the digital transformation of the Tube and innovations on Bus will have a profound effect upon the capital’s media as advertisers shift more budget into reaching and engaging with the increasingly mobile consumer.”

coupon for cialis canada drug pharmacy coupon transfer prescription coupon
coupons for cialis printable site drug coupon card
discount drug coupon coupons for prescriptions
drug coupon prescription coupons
late abortion when is it too late to have an abortion
when is the latest you can have an abortion link how much is an abortion pill
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
late abortion click aborted babies
viagra kamagra read viagra
buscopan contre indication buscopan vidal buscopan grossesse
kamagra 100 go kamagra jelly
lilly coupons for cialis discount prescription drug card free prescription cards
pro-choice abortion facts how many abortions can you have pill for abortion
coupons prescriptions prescription coupon card cialis discounts coupons
coupon for prescription cialis coupons free cialis manufacturer coupon 2016
abortion pill cost without insurance abortion pill cons late term abortion pill
priligy hinta priligy 60 mg
medication abortion pill side effects of abortion pill pro abortion
coupons for cialis 2016 free coupon for cialis
home abortion pill methods abortion pill side effects
aspiration abortion pro choice abortion pill types of abortion pill
abortion ethics abortion cons abortion clinic locations
naltrexone abuse ldn for depression naltrexone how long does it take to work
naltrexone how it works naltrexone injection price vivitral shot
opiate antagonist naltrexone revia for alcoholism
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals
methsuximide uses for naltrexone naloxone challenge
naltrexone for multiple sclerosis user reviews naltraxon
naltrexine naltrexone prescribing information

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.