The UK’s premier tour operator for single travellers, Just You, has seen its online conversion rates increase by 70% since its website was redesigned by integrated agency Milton Bayer.
The new site went live in September 2007 and features a fresh new design with clearer navigation and a new option where browsers can request a country mini-guide by email.
The website allows customers to check availability – with options to search by country, holiday type, region, duration, airport, date and price. It is also possible to search by events, experience or personality type and request brochures, book on line and subscribe to the monthly e-newsletter.
The site also features testimonials, FAQ’S, latest offers and current brochures in an electronic format.
A new interactive ‘community’ gives customers the opportunity to share news, views, stories, tips and holiday snaps. They can also search for new friends made on holiday in the‘re-you-nited’ section.
Peter Squires, Head of Brand for Just You said: “We want visitors to the site to be reassured every step of the way. For many, contemplating a holiday alone can prove very daunting.
"We hope that the re-designed site will instil more confidence in visitors, which in turn will channel them towards booking a holiday, or at the very least, requesting a brochure or subscribing to our newsletter.
We are delighted with the impact the redesign has had on the business – with online conversion rates up by 70%, we see the new look website continuing to go from strength to strength.”
About Milton Bayer
Milton Bayer is fast becoming the integrated agency of choice in the travel sector. Working both above and below line it has produced powerful and effective campaigns for clients like Monarch Airlines, RCI, Visit Britain, Eastern Airways, Page & Moy and Travelsphere. In 2007 it won gold in two categories at the widely acclaimed CIMTIG awards for the multi media ‘England Rocks’ campaign. More information about Milton Bayer can be found at www.miltonbayer.com
For more information contact:
Natasha Knight. Email: Natasha@miltonbayer.com
Tel: 01604 704100
Jane Brodie at Str8 Marketing email: email@example.com
Tel: 01327 830625 or 07812 491954
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