Best practice from Attack! Marketing.
The Westin Hotel was looking for a creative way to enhance their nationwide marketing campaign promoting revitalized emphasis on the rejuvenating and renewing experiences of a Westin stay.
Through the course of a three-day workweek Attack! commissioned a local Zen artist to design a Zen garden in San Francisco’s busy Union Square (directly across from The Westin Hotel itself).
More than 25 tons of gravel and rocks were brought in to build the enchanting 30-by-80-foot Zen Garden, complete with stepping-stones and bamboo bushes.
Each day the artist designed the garden to signify The Westin’s focus on peaceful and relaxing atmospheres.
To find out how in full Attack! delivered for Westin with this project click the link below.
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