Fancy owning the art work from an all time classic ad? Well , now’s your chance. A new exhibition at the Chambers Gallery in London is dedicated to Advertising In Art, featuring creative from some of the best-known ads ever. Represented are renowned Exe...

Indirect and oblique marketing opportunities. One fantastic marketing tool that is often used by technology companies (but is available to most types of business) is to write a case study about your business. This details a particular product or service...

A huge ‘well done’ and ‘congratulations’ to the BSkyB marketing and PR team for making the UK loopy with Gladiator hysteria. The levels of media coverage I am sure have exceeded their expectations as everyone wants to get a piece of the action. Even t...

  What is CLIPS? It’s a site set up by database marketing agency Eclipse Marketing to help marketers find out what people are saying online about database marketing and the wider world of marketing.Why have we launched now? As a forward-thinking age...

Hi, Welcome to my blog. Each month I will be updating my blog with tips on how to deal with different aspects of your career. This month I will be talking about Bullying in the workplace or often termed "Office Politics". I hope you find these tips usefu...

 The trials and tribulations of a start-up. It’s now only three weeks until I leave the safety of the monthly wage for the highs and lows of entrepreneurial life. Once the news that I was leaving the 9-5 was released, one of the kindest thi...

It's been obvious to me for a while that online is the saviour of marketers. It gives us the metrics, the optimization and the accountability to site down and have a logical debate with a finance director about how much money we should spend. No wishy was...