I was watching a programme on BBC2 this week about several businesses trying to set up in emerging countries. The programme, fronted by Theo Paphitis, explored how these British companies were expanding into India, Brazil and Vietnam, which are considered...

It was interested to hear that Unilever has recently unveiled its new crowd-sourcing campaign. The Unilever Consumer Creative Challenge is the FMCG giant's largest-scale crowdsourcing drive to date. It was unveiled at the Tribeca Film Festival in New York...

I think there are very few people who will have managed to escape the media furry that is coverage of the impending general election, particularly with regards to the televised election debate between the main party leaders last week. Polls have suggested...

Most businesses these days have the ability to service clients across the globe and Contract Publishing has long been known to bridge the gap between other areas of marketing communications and engage with customers at a level not reached by other methods...

The Easter Bank Holiday brought with it some pretty poor weather for some, but with reports suggesting that the UK is likely to see one of the hottest summers ever and with many families still nursing financial burdens brought about by the recession, the...

Well it was bound to happen eventually wasn’t it – a major drinks brand has reinforced the importance of digital customer publishing as a vehicle for brand building and improving customer loyalty by announcing that Coke’s Relentless brand’s quarterly prin...

I read an interesting news item this week about the fact that Facebook is now apparently bigger than Google. Facebook has now overtaken Google to make it the number one most visited site in the US according to recent figures. What is particularly astoundi...

It was interesting to read that a new Travel and Tourism Diploma has just been launched for 14-19year olds at the Best of Britain & Ireland trade event. It reinforces my feelings that a greater understanding of tourism and the importance of language i...

The days are getting a bit brighter and the worst of the cold weather is hopefully on its way out, meaning that Spring is now upon us and so is the beginning of the British Tourism season! The 15th March marks the start of British Tourism Week and for man...

The Vancouver Olympic Games closed this week and surrounding the event was talk of a number of brands engaging in ‘ambush marketing’ - associating itself with an event/brand without entering into an official sponsorship agreement. Reports speak of many co...