‘T*ts oot’ for the elections! Supporters of breast feeding for children are up in arms over a new poster campaign that they allege has overlooked their cause, according to reports.

The offending artwork features a laptop and a baby’s feeding bottle above the headline, “How should we help family and career?”

It features as part of an outdoor campaign to promote the European parliamentary elections in June.

But now protesters are calling for the posters to be pulled claiming, according to the Observer, that it “shows bottle feeding as a lifestyle choice to enable a work-life balance.”

They have been voicing their grievances on parenting website Mumsnet, attempting to rally users to complain to MEPs.

Co-founder of the website, Justine Roberts, told the paper, “They could have used a way of expressing breast milk to promote the work life balance.”

At the time of going to press the advertising watchdog, the Advertising Standards said they were unaware of any official complaints against the poster.

However, I’m sure the story would be very different if the breast feeding advocates had had their way - “expressing breast milk.” Imagine the outcry from middle England.

Sometimes you feel for marketers with the old adage springing to mind - you can’t please all of the people all of the time.

But one thing’s for sure. Although this is not the kind of PR perhaps intended by the European parliament, getting legions of ’yummy mummies’ interested and involved in European politics, must surely be a first.