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MARKETING RESEARCH

RESEARCH OF THE WEEK

Pathways to PurchasePathways to Purchase
How consumers approach each purchase decision they make will differ according to a series of factors identified through extensive R&D by Harris Interactive. Whilst a vast degree of knowledge and confidence may make a decision easy for ...

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LATEST RESEARCH

Grocery market share competition intensifiesGrocery market share competition intensifies
Tesco’s lead challenged

Marketing salaries - who pays the most?Marketing salaries - who pays the most?
We can tell you

Marketers in South East are UK’s most ambitiousMarketers in South East are UK’s most ambitious
New findings from Reed

Ditch the bol**cks and win over your staffDitch the bol**cks and win over your staff
YouGov Report

Jobseekers need to prepare for interviews moreJobseekers need to prepare for interviews more
New warning from Blueskies

Are there any careers in marketing during a recession?Are there any careers in marketing during a recession?
By Mark Stuart, Head of Research, The Chartered Institute of Marketing

Sexy underwear out of favourSexy underwear out of favour
Pants get serious

John Lewis is top of the shopsJohn Lewis is top of the shops
Wins on customer service

Taking on the downturn-OMD studyTaking on the downturn-OMD study
Best practice in gloomy economic climate

Women still spending on luxury itemsWomen still spending on luxury items
New findings from IPC Media

Social marketing fails to win brand advocatesSocial marketing fails to win brand advocates
Marketers need to take note

Interactive TV best for direct purchaseInteractive TV best for direct purchase
New report from the DMA

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