Global communication giant Motorola is to focus on field marketing as part of the launch campaign for its new DEXT handset.
Produced and managed by field marketing experts REL, the MOTO GB team will be visiting Orange retail outlets throughout the UK and will support what the brand hopes will be its biggest return to the market place since the successful RAZR V3 campaign in 2004.
The key objective of the activity is to support stores through a dealer staff education programme and direct consumer education and sales.
The MOTO GB team will demonstrate the features and benefits of the new handset direct to consumers and will run a dealer staff education and store support programme to ensure Orange sales people are fully trained in the unique benefits of the technology and are kept up to date on emerging information and advice.
“Being involved with such a powerful company and brand as Motorola is testament to our continued expertise in outsourced sales teams,” said REL’s Rebecca Mason.
“The MOTO GB team represent the target market for the Motorola DEXT so utilising their opinions and socialising skills will only add to the success of this very special handset whilst delivering all of the key objectives necessary for Motorola’s successful return to the UK market.”
Operated on the new Google platform Android, the Motorola DEXT has a unique MotoBlur interface that sits above Android and delivers a unique offering in mobile social connectivity through its exclusive features that are unrivalled in the handset sector.
Motorola hopes that this new and innovative technology will confirm its continuation as being one of the major players in the mobile devices field.
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