Lipton Ice Tea has launched a new global campaign starring Hollywood actor, Hugh Jackman, airing in countries around the world.
The ‘Australia’, ‘X-Men’ and ‘Wolverine’ frontman, stars in two TV executions, ‘Tokyo Dancing Hotel’ and ‘Hard Day’s Work’, marking Jackman’s first ever foray into advertising as part of a new three year deal.
‘Tokyo Dancing Hotel’ (below) as created by DDB PARIS sees Jackman’s character looking tired and alone, until he takes a sip of Lipton Ice Tea and his mood is instantly transformed and uplifted.
The actor skillfully dances through various rooms in a luxury hotel, with hotel staff and guests joining him and mirroring his energetic moves.
“‘Tokyo Dancing Hotel’ is a high-energy, positive script, which incorporates many of the dancing and performance skills I have developed as an actor,” said Jackman.
The adverts form part of Lipton Ice Tea’s global ‘Drink Positive’ campaign, which launched earlier this year.
“We’re extremely excited about the new adverts, as they highlight the key values of Lipton Ice Tea, which are positivity, optimism and the uplifting qualities of the drink,” said Chief Marketing Officer of Lipton Ice Tea, Jason Green.
“We’re very excited about the global plans and are looking forward to the additional activity with Hugh Jackman over the next three years.”
See the breaking work below.
 |
Your comments |
Be the first to comment on this article