Two hard-hitting campaigns have received Gold Arrows for ‘Best 30-60 second TV Advert of 2009’ in the UTalkMarketing-sponsored category at the British Television Advertising Awards.
Barnardo’s ‘Turnaround’ as created by BBH and ‘Live With It’ for the Department of Transport THINK! both received top honours at the awards, held at London’s Grosvenor House last night (March 10, 2010).
The Barnardo’s work is the first ever ‘filmic palindrome advert’ demonstrating how it transforms the lives of sexually exploited children and young people.
Despite the grim reality of sexual exploitation, the work focuses on a positive message – that the charity can and does turn around the lives of the most neglected and disadvantaged children and teenagers.
Meanwhile, in the THINK! ad a driver is haunted by images of a boy he has killed — seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son.
Carrying the strapline ‘Kill your speed, or live with it’, it aims to bring home that more than 700 people were killed in 2007 in accidents where someone was driving too fast.
You can view both ads below.
Saatchi and Saatchi’s T-Mobile ‘Life’s for Sharing’ ad triumphed at the BTAA’s, scooping the Digital Cinema Media Trophy for Best Television Commercial of the Year.
There was joy for BBH too, with the agency winning the prestigious Adstream Award for Most Successful Agency of the Year.
It picked up seven Gold awards in total for its Robinsons Wimbledon Tennis sponsorship, Barnardo’s, and the Johnnie Walker Whisky work for which it also won the Chesterfield Group Award for Best Viral Commercial.
Rattling Stick picked up the Panalux Award for Most Successful Production Company of the Year for the third year in a row
Additionally, VCCP won four Golds for its hugely successful comparethemarket.com work including The Thinkbox Award for Best Series of Commercials.
The Directors of the BTAA voted for Steve Henry and Axel Chaldecott (the creative founders of legendary agency Howell Henry Chaldecott Lury) to receive The Chairman’s Award for an Outstanding Contribution to the Industry.
A jury of 21 leading industry figures chose the awards, chaired for the first time by a commercials producer, Lizie Gower, Managing Director of Academy Films.
They included Nick Gill, Executive Creative Director at BBH, Cathryn Sleight, Marketing Director of Coca-Cola Great Britain, Fiona Seymour, Head of Marketing at the Department for Transport, Jill Cooper, Creative Development Director at Digital Cinema Media, and Ed Robinson, Co Founder and Executive Creative Director at The Viral Factory.
A BTAA Fellowship was awarded to Hubbard Casting.
The successful evening, presided over by the BTAA chairman Martin Bowley was attended by over 1,000 and a special BTAA presentation contained a selection of 3D production, courtesy of Digital Cinema Media, as the BTAA is the first, and so far the only awards scheme in the world to accept 3D entries.
Several new forms of media were recognised at this years ceremony including
Barnardo’s Interactive poster directed by Frank Budgen, Johnnie Walker’s The Man Who Walked Around The World, Vodafone’s branded content, Samsung’s Shepherding viral and the Metropolitan Police interactive work.
To view the full list of winners, runners-up and judges, visit the BTAA online at www.btaa.co.uk
Barnardo's ' Turnaround'
THINK! 'Live with it'
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